I help 6 and 7-figure coaches and businesses catapult their revenue with copy that breaks all the rules.
Because in a world of vanilla content, being bold is no longer an option - it's your only chance of survival.
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CASE STUDIES:
1) Lifestyle & Wellness Coach Case Study:
"The Anti-Wellness Wellness Coach"
Client: Dr Jennifer Hayes
Background:
- Former ER physician turned burnout recovery coach
- Struggling to stand out in saturated wellness market
- Revenue stuck at $12k a month despite large following
Challenge:
- Market flooded with "green juice and meditation" messaging
- Client's medical background and direct approach seen as "too harsh and pushy"
- Existing copy wasn't converting despite high traffic
Solution:
- Repositioned Jennifer as the "Anti-Wellness Wellness Coach"
- Created controversial "Stop Meditating, Start Living" campaign
- Developed e-mail sequence challenging popular wellness myths
- Crafted sales page highlighting medical expertise and no-nonsense approach
Results:
- Launch revenue: $180k (previous best $70k)
- E-mail open rates increased from 12% to 65%
- Waitlist grew to 100+ people
- Featured in major wellness publications for controversial stance
- Recurring revenue increased to $40k
Key Copy Elements:
- "Your green juice isn't fixing your burnout"
- "Stop using meditation to hide"
- "A doctor's truth about wellness industry lies"
2) B2B Coach Case Study:
"The Corporate Misfit's Revolution"
Client: Alex Steele
Background:
- Former Fortune 500 executive
- B2B leadership development coach
- Initial monthly revenue: $23k
Challenge:
- Market saturated with traditional leadership development
- Client's unconventional methods scared away conservative clients
- Struggling to justify his premium pricing
Solution:
- Created "Corporate Misfits Methodology" brand platform
- Developed provocative case studies of failed traditional leadership
- Crafted sales page targeting frustrated executives
- Built e-mail sequences exposing corporate training flaws
Results:
- Program price increased from $5k to $15k
- Client retention increased 40%
- Average client value up to 180%
- Monthly revenue climbed to $50k
- Waiting list of 50+ corporate clients
Key Copy Elements:
- "Your leadership training is creating followers"
- Stop developing managers. Start breeding revolutionaries"
- "Why your corporate culture is killing innovation"
150% Average Revenue Increase
Over $100 Million in Online Sales
350% Highest Revenue Increase
847K Highest Launch Revenue
FACT -
You're not here for copy that blends into the background.
- You're here because you know that in business, coaching and the personal development space, playing it safe is the riskiest move you can make.
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My clients aren't just coaches – they're revolutionaries
Like me, they've broken free from 9-5's and conventional self-help formulas to create something genuinely transformative. They have higher performing businesses, a better work life balance, more time with their families, more chance to explore the world and their deeper purpose. Like me, they choose their desk and office. They move how they want to move. They've swapped meetings for mountains.
This isn't about being different for difference's sake.
It's about my love-affair with writing. It's about my desire to craft authentic messages that resonate with humans; humans who are tired of the same personal development playbook.
Your audience is waiting for someone to tell it like it is – let's give them what they're hungry for.
I've helped rebellious brands generate ridiculously successful launches with content that gets shared like wildfire. But more importantly, I've helped them do it while staying true to their revolutionary spirit.
The personal development industry needs more rebels, more truth-tellers, more pattern-breakers. If you're ready to stake your claim as the voice of change in your niche, you need copy that's as bold as your vision.
Don't hire me if you're looking to play it safe.
Don't hire me if you want to sound like everyone else.
Don't hire me if you're afraid of standing out.
- PERHAPS You're ready to start converting your hard work into financial freedom.
- MAYBE YOU'RE here because time is beginning to cost you money.

Rob Fielding,
Mindset Revolution Coach
"I was told my approach was 'too intense' for the market. Ryan didn't just embrace my intensity - he weaponized it. Our launch brought in $847k, a 225% increase from our previous best."

Nazma Hussein,
Business Transformation Expert
"I'll be honest, and Ryan will love me for this - when I first met him, I hesitated. Here was this guy telling me he could revolutionize my coaching business that I'd built over 20 years. But something in his message resonated, and I'm so glad I trusted that instinct. Ryan didn't just write copy; he became a valuable partner who understood what I was trying to build. He has this uncanny ability to combine youthful creativity with deep strategic wisdom. While other copywriters gave me templates, Ryan gave me transformation. We went from struggling to fill $3k coaching spots to a sold out $12k program with a 50-person waitlist. He's now my go-to advisor for all things messaging and marketing, though I know Ryan has a waitlist too! I think, sometimes, the most powerful business relationships come from taking a chance on someone who sees things differently."

Imran Sharif,
Business Growth Strategist
"I was tired of sounding like every other 'scale your business' coach." Ryan helped me transform my voice from generic consultant to industry provocateur. My LinkedIn engagement jumped 400% and my latest program launch hit £473k - almost doubling our previous best. I feel like we're now attracting clients who are ready for radical change, not just incremental growth."

Mark McGee,
Health & Wellness Coach
"While everyone was pushing "hustle culture", Ryan took time to help me craft a message that was ruthlessly authentic. Now we have a waitlist of clients who resonate with our true voice."

Lisa Morgan,
Executive Life Coach
"I've worked with several copywriters in the past, but Ryan's approach stands out. During our first strategy call, he spoke about market positioning through the lens of storytelling and human psychology - then casually mentioned how his latest poetry collection had shaped his own view of authentic messaging. As an accomplished poet and author himself, he brings a depth and realism to copywriting that goes beyond mere conversion tactics.
What sets Ryan apart is how he weaves artistic thinking into his business strategy. He transformed my coaching program's message from standard business speak into something that genuinely moved people. He told me some harsh truths, that my social media was distracting and time-consuming, and focused my efforts instead on e-mail marketing. One day he sent me a complete reimagining of my brand story that capture the raw ambition and quiet fears of emerging leaders - the kind of creative thinking that can't be templated or replicated. The results over the coming year exceeded my expectations - my program revenue increased from $42k to $125k. I have given up trying to analyse how the results happened - I think it is a simple case of Ryan knowing how to make words matter."

Elana Sandu,
Business Leadership Coach
"Before working with Ryan, my coaching brand felt polished but predictable. Here I was, doing fine - $15k months, steady clients - but something was missing. It was like I was on autopilot. When Ryan dissected my messaging, he pointed out something nobody else had told me - 'you've become comfortable. Your real story isn't in your achievements - it's in the silence between them.' I have to say, I pondered this for a while, wondering what the hell he meant. Was he coaching me now? Had the roles reversed!?
Ryan enabled me to realise how my quiet Sunday morning, my then only rest day of the week had actually become my prison. How I wasn't really financially free, because I was spending most of my time chasing security. Within weeks of launching my new copy, my inbox filled with messages from prospects saying, 'This is exactly how I feel, but I've never heard anyone say it.'
Ryan's creative process is unlike anything I've experienced. He turned my client transformation process into a metaphor about butterfly metamorphosis - not the overused transformation angle, but a darker, more honest exploration of the breakdown that happens inside the chrysalis. Suddenly, my popular $3k program had a waiting list, and I was able to raise my prices to $5k with an even higher demand. The results were dramatic, but the real success was attracting clients who resonated deeply with my new message. Ryan's ability to find the hidden story, completely transformed my business. He doesn't just write copy - he unlocks truth. And people tend to buy truth."
What sets me apart?
I specialise in bold conversion rates. It's that simple. It's that rebellious. I thrive off success and high-performing work.
For coaches and brands who are sick of sounding like everyone else, I create copy that's as disruptive as your methodology and as authentic as your mission. Harnessing this guarantees high conversions.
Here's what I believe:
• Personal development deserves more than cookie-cutter copy
• Your message should trigger action and awakening
• Transformation begins with words that challenge the status quo
• Your brand should be as unique as your fingerprint
What You Get With
The Rebel Copywriter:
• Copy that converts without compromising your edge
• Messages that make the mainstream uncomfortable
• Words to attract your tribe and repel the rest
• A voice that's impossible to ignore or forget. Hint - it's your own voice
• Increased financial freedom
I specialize in:
• Sales pages that sell without selling out
• Email sequences that gain cult-like loyalty
• Website copy that positions you as an expert in your field
• Launch copy that creates movements, not just moments
• Brand messaging that breaks all the right rules
PEOPLE I'VE WRITTEN FOR
WHAT I STAND FOR
Creativity
Integrity
Adaptability
Collaboration











